Privacy Policy

1. Who We Are

777ee Casino ("777ee", "we", "us", "our") operates the online gaming platform accessible at 777ee.bio. 777ee provides casino games, sports betting, live dealer tables, and other gaming products primarily to adult players in Pakistan and other permitted jurisdictions.

For the purposes of this Privacy Policy, 777ee acts as the data controller in respect of the personal data of registered players and website visitors. As data controller, 777ee determines the purposes and means by which your personal data is processed. All questions, requests, and concerns regarding data privacy should be directed to our support team at the contact details provided in Section 13 of this policy.

2. Information We Collect

777ee collects personal data from players and website visitors through a variety of means. The categories of data we collect include:

2.1 Registration and Account Data

When you create a 777ee account, we collect the information you provide during registration, which typically includes:

• Full legal name;
• Date of birth (to verify that you meet the 21+ age requirement);
• Email address;
• Mobile phone number;
• Residential address including city (Karachi, Lahore, Faisalabad, Islamabad, Rawalpindi, or elsewhere in Pakistan);
• Chosen username and password (password is stored in encrypted form and is never readable by 777ee staff).

2.2 Identity Verification (KYC) Data

To comply with anti-money laundering (AML) and know-your-customer (KYC) obligations, 777ee may collect:

• Copies of government-issued photo identification (e.g., CNIC, passport);
• Proof of address documentation;
• Source of funds documentation in cases where enhanced due diligence is required.

2.3 Financial Transaction Data

• Deposit and withdrawal amounts, dates, and payment method identifiers;
• JazzCash or EasyPaisa account references, bank account details, or wallet addresses as applicable;
• Transaction histories associated with your 777ee account.

2.4 Gaming Activity Data

• Game session history, wager amounts, wins, losses, and bonus activity;
• Sports bet placement history including markets, odds, and outcomes;
• Login times, session durations, and responsible gaming tool usage.

2.5 Technical and Device Data

• IP address and approximate geographic location;
• Device type , operating system, and browser type;
• Referring URLs and navigation paths through the 777ee platform;
• Cookie identifiers and similar tracking data (see Section 6).

2.6 Communications Data

• Records of correspondence between you and the 777ee support team via email or live chat;
• Feedback, complaints, and dispute records.

3. How We Use Your Information

777ee uses the personal data we collect for the following purposes:

4. Legal Basis for Processing

777ee processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to perform the contract between you and 777ee — including operating your account, processing transactions, and providing gaming services;
• Legal obligation: Processing required to comply with applicable laws and regulations, including AML, KYC, and tax reporting obligations;
• Legitimate interests: Processing carried out for purposes that are in the legitimate interests of 777ee, such as fraud prevention, platform security, and service improvement, where such interests are not overridden by your fundamental rights;
• Consent: Processing based on your freely given consent, such as the sending of marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Sharing Your Information

777ee does not sell, rent, or trade your personal data. We share your information only in the following limited circumstances:

• Payment providers: Data shared with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and cryptocurrency processors solely to facilitate your transactions;
• Identity verification providers: Third-party KYC and AML service providers who assist 777ee in verifying player identities and screening for financial crime risk;
• Game software providers: Where necessary, limited technical data may be shared with licensed game studios whose titles are offered on the 777ee platform to support gameplay and dispute resolution;
• Regulatory and law enforcement authorities: 777ee will disclose personal data to competent authorities where required to do so by applicable law, court order, or regulatory directive. 777ee is not required to notify players when such disclosures are made;
• Fraud prevention networks: In cases of suspected fraud, collusion, or money laundering, 777ee may share relevant data with industry fraud prevention bodies;
• Business successors: In the event of a merger, acquisition, or sale of all or part of 777ee's business, player data may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third parties with whom 777ee shares personal data are contractually required to process that data in accordance with applicable privacy laws and to implement appropriate security measures. 777ee remains responsible for ensuring that such transfers are made on a lawful basis.

6. Cookies and Tracking Technologies

The 777ee website uses cookies and similar tracking technologies to enhance your experience on the platform. A cookie is a small text file placed on your device by a web server. Cookies cannot execute programs or deliver viruses to your device.

777ee uses the following categories of cookies:

• Strictly necessary cookies: Required for the platform to function. These enable login sessions, security features, and core gameplay functionality. They cannot be disabled without breaking platform features;
• Analytical cookies: Used to understand how players navigate the 777ee platform in aggregate, enabling us to identify areas for improvement. Data collected through analytical cookies is anonymised where possible;
• Functional cookies: Allow 777ee to remember your preferences such as language settings and display options, improving your personalised experience;
• Marketing cookies: Used to track your interactions with 777ee promotional content and to serve relevant offers. These are only placed where you have given your consent.

You may manage your cookie preferences at any time through your browser settings. Note that disabling certain categories of cookies may limit the functionality of the 777ee platform. For full details of the specific cookies used on 777ee, refer to our cookie notice displayed on your first visit to the site.

7. Data Retention

777ee retains personal data for only as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable legal or regulatory obligations. The following general retention periods apply:

• Active account data: Retained for the duration of your account's existence on the 777ee platform plus any applicable statutory period thereafter;
• Transaction and financial records: Retained for a minimum of five (5) years following the completion of each transaction, in accordance with standard AML record-keeping requirements;
• KYC and identity documents: Retained for a minimum of five (5) years from the date of account closure or the date of the last transaction, whichever is later;
• Support correspondence: Retained for three (3) years from the date of the interaction, unless the correspondence relates to an unresolved dispute;
• Marketing consent records: Retained for the period during which consent remains active, plus a reasonable period thereafter for the purpose of demonstrating consent was obtained.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where deletion is technically complex, 777ee will ensure that the data is quarantined and no longer actively processed pending deletion.

8. Security of Your Data

777ee implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and the 777ee platform;
• Encryption at rest for sensitive personal data including identity documents and payment information;
• Role-based access controls ensuring that 777ee staff can only access personal data on a strict need-to-know basis;
• Regular security audits and penetration testing of the 777ee platform infrastructure;
• Multi-factor authentication requirements for administrative access to systems containing personal data;
• Incident response procedures to ensure that any data breach is identified, contained, and — where required by law — reported to the relevant authority within the mandated timeframe.

Despite these measures, no internet-based platform can guarantee absolute security. You play a role in protecting your own data by keeping your 777ee login credentials confidential, using a strong and unique password, and logging out of your account on shared devices. If you suspect your account has been compromised, contact 777ee support immediately.

9. Your Rights

Subject to applicable law, you have the following rights in relation to the personal data 777ee holds about you:

• Right of access: You may request a copy of the personal data 777ee holds about you, along with information about how it is processed;
• Right to rectification: You may request correction of any inaccurate or incomplete personal data held by 777ee;
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to 777ee's legal retention obligations;
• Right to restrict processing: You may request that 777ee limits the way in which your personal data is processed in certain circumstances;
• Right to data portability: Where processing is based on your consent or on contractual necessity, you may request that your data be provided in a structured, commonly used, machine-readable format;
• Right to object: You may object to processing carried out on the basis of 777ee's legitimate interests, including profiling for direct marketing purposes;
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.

To exercise any of these rights, please contact 777ee's support team using the contact details in Section 13. 777ee will respond to all valid requests within thirty (30) calendar days. In complex cases this period may be extended by a further two months, in which case we will notify you of the extension and the reasons for it.

777ee will not charge a fee for handling data rights requests unless a request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply or the request may be refused.

10. Children and Underage Users

The 777ee platform is strictly intended for adults aged 21 years and above. 777ee does not knowingly collect personal data from individuals under the age of 21. If you are a parent or guardian and believe that your child has registered on the 777ee platform or provided us with personal data, please contact our support team immediately. We will take prompt steps to investigate and, where confirmed, delete the relevant data and close the account.

Parents and guardians are encouraged to make use of parental control software and internet filtering tools to prevent minors from accessing online gaming platforms. A list of recommended parental control resources is available on our Responsible Gaming page.

11. Marketing Communications

With your consent, 777ee may send you promotional emails, SMS notifications, or in-platform messages about new games, bonuses, PKR offers, PSL betting markets, and other platform news. You can opt in to marketing communications during the registration process or at any time through your account settings.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the unsubscribe link included in any marketing email from 777ee;
• Updating your communication preferences in your 777ee account settings;
• Contacting the 777ee support team directly with your opt-out request.

Please allow up to five (5) business days for your opt-out request to take effect across all marketing channels. Opting out of marketing does not affect the receipt of transactional communications such as deposit confirmations, withdrawal notifications, and security alerts, which are sent regardless of marketing preferences.

12. Changes to This Policy

777ee reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, platform features, or applicable legal requirements. The date of the most recent revision is displayed at the top of this page.

Where changes are material, 777ee will notify registered players via on-site notification or email to the address associated with your account. We encourage you to review this policy periodically to stay informed about how 777ee protects your personal data. Continued use of the 777ee platform following publication of a revised Privacy Policy constitutes your acceptance of the updated terms.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777ee processes your personal data, please contact our dedicated privacy support team:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 through the chat widget on the 777ee platform
• Response Time: 777ee aims to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 calendar days

For information about responsible gaming tools, self-exclusion, and player welfare support at 777ee, please visit our Responsible Gaming page. For the full legal framework governing your use of the 777ee platform, please review our Terms & Conditions.